Studio Ghibli is #2!
Yes indeedy, Nausicaa.net has caught word of NiikeiBP’s most-valued brands of Japan list. Last year Ghibli placed 12th on the business-to-consumer list, but this year they’ve leapt up to #2, second only to Nintendo itself. And Nintendo was #7 last year; it swapped spots outright with Toyota this year.
It’s an interesting list, with Disney at #3, Sony at #4, and Nintendo DS having its own rank at #5. I highly recommend checking it out, if only because you’ll recognize the vast majority of the names on the list…and not because they’re anime-related. (Although FujiTV is on there.) One of the biggest leaps is Japanese fashion chain UNIQLO’s, who went from #52 to #12.
Full list behind the jump.
1. Nintendo (prev #7)
2. Studio Ghibli (prev #12)
3. Disney (prev #6)
4. Sony (prev #5)
5. Nintendo DS (prev #8)
6. Nissin (prev #30)
7. Toyota (prev #1)
8. Sharp (prev #16)
9. Yahoo! (prev #28)
10. Panasonic (prev #3)
11. Google (prev #2)
12. Uniqlo (prev #52)
13. Canon (prev #4)
14. Rakuten (prev #22)
15. Tokyu Hands (prev #22, tied last year)
16. 7-11 (prev #18)
17. Windows (prev #9)
18. Honda (prev #31)
19. iPod (prev #34)
20. Cup Noodle (prev #19)
21. National (a Panasonic brand; prev #10)
22. Matsushita Electronic Industrial Co. (a Panasonic brand; prev #17)
23. Coca Cola (prev #20)
24. Kuroneko Yamato (a transport service; prev #35)
25. FujiTV (prev #27)
26. Suntory (prev #14)
27. Starbucks Coffee (prev #29)
27. (Tie) MOSBURGER (prev #13)
29. Haagen Dazs (prev #22)
29. (Tie) Mujirushi Ryohan (a household goods company, prev #14)
31. Ajinomoto (a seasonings company, prev #66)
31. (Tie) Kirin (prev #11)
33. Nike (prev #45)
34. Nagatanien (an instant foods company, prev #50)
35. Aeon (business schools chain, prev #76)
36. Kewpie (prev #20)
37. Kao (beauty/health products, prev #22)
38. Calpis (you know, that drink they always talk about; prev #59)
39. Matsushita Electric Works (another Panasonic brand, prev #86)
40. Calbee (a snack company, prev #71)
40. (Tie) LION (more health stuff; prev #48)
Whew. That was fun.
[...] Andrew Lui wrote an interesting post today onHere’s a quick excerpt(Although FujiTV is on there.) One of the biggest leaps is Japanese fashion chain UNIQLO’s, who went from #52 to #12. Full list behind the jump. 1. Nintendo (prev #7) 2. Studio Ghibli (prev #12) 3. Disney (prev #6) 4. Sony (prev #5) … [...]
[...] ringo-sanco wrote an interesting post today on Studio Ghibli is #2!Here’s a quick excerpt17. Windows (prev #9) 18. Honda (prev #31) 19. iPod (prev #34) 20. Cup Noodle (prev #19) 21. National (a Panasonic brand; prev #10) [...]
WTF where’s Pocky? This is ridiculous.
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