Comic212’s Christopher Butcher received a media kit about ADV’s magazine PiQ, which is apparently both just a name change for Newtype USA and, at the same time, an entirely reworked magazine.
The magazine will be a bit smaller both in trim size (8″x10″ instead of 9″x12″) and length (~130 pages versus ~160), and in price as well: $6.99 to NTUSA’s $12.98 (that’s USD of course; CAD will be $7.99, versus NTUSA’s $16.98). It will also read standard left-to-right instead of NTUSA’s right-to-left and have a spine instead of being stapled.
No word on DVDs, but the content will broaden; it’ll be roughly 20% anime, 20% gaming, 20% “US comics/Japanese manga,” 20% genre movies and TV, 10% toys and collectibles and 5% each of gadgets and lifestyle. Butcher notes how amazingly similar this is to Wizard’s magazines, especially when you factor in that PiQ will be “squarely addressing the needs of a cutting-edge young male audience.” (I wonder if they really wanted that phrase to be published; as a cutting-edge female I can’t help but feel a little neglected.) They’re estimating a 70/30 split in favor of guys for their readership– I wonder what NTUSA’s was?
Butcher also shares a potential cover for the first issue featuring Appleseed Ex Machina, which you can go see at his post.
I think Butcher’s statements that the magazine sounds a bit more generic geek than otaku-specific are pretty apt given this information, though of course we’ll have to wait and see how it actually turns out. Given the current market for magazines, broadening probably isn’t a bad move anyway– but it may put off some of the fans who would rather see more features on anime and manga than on, say, Heroes or Cloverfield.
And I have to admit I’m a little annoyed that I’m gleaning all the info on PiQ via other people receiving media kits or having their questions answered, rather than via a response to my own e-mail to Gary Steinman regarding the magazine, or even an e-mail to all us former NTUSA writers.
Original source: Comics212
Secondary source: MangaBlog