ComiPress reports that pharmaceutical company Pfizer Inc. is using manga by Salaryman Kintaro’s Hiroshi Motomiya to help men suffering from erectile dysfunction.

Sometimes you don’t even have to make the joke.

Apparently the manga is doing pretty well:

“According to Pfizer, only 2 days after Nisemono? first appeared on its website on 7/23, the site’s traffic reached the same level as the total traffic from the previous month, showing that the manga played an important role in attracting visitors.”

Now, was it people who are actually looking for help, or people who thought it was funny? I’m betting both.